Over at The Fixed Point Foundation, Executive Director Larry Taunton has an interesting initiative going on. He and others have spent the past year marshaling resources and creative talent to create a Super Bowl commercial highlighting, not beer, not potato chips, not a political agenda, but rather the simple hope of the gospel articulated in John 3:16.
You can hear Larry talk about the motivating vision behind this initiative here.
He also discusses this in a little more detail over on his blog in a post entitled "Finding God at the Super Bowl.
After the game on February 6th, you should be able to catch the commercial on the website for this initiative entitled LookUp316.com.
Oh yeah, and extra bonus points to whoever can catch how many Oak Mountain Church members show up as extras in this commercial!
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